Simpa Samson

GSMA Innovation Fund Start-ups: Hello Tractor


Hello Tractor's platform allows farmers to request affordable tractor services through community-based agents, while tractor owners get remote asset tracking and virtual monitoring. Operating in 16 African countries with over 4,500 tractors and combines, Hello Tractor serves more than a million farmers and 2.9 million acres through a network of over 2,500 booking agents.

  • Role: DP/Director
  • Client: GSMA/Mensch Creative
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